Does this business make me look fat?
Most women I know, me included can tell you to the ounce how much we weigh each day. We are totally invested in staying on top of how much we have lost or gained so we can make adjustments to our diet and exercise routine before things get out of hand. What I find [...]
Are You Willing To Say No?
We are taught as young girls that if someone asks us to do something we do it, even if it is not really what we want to do. We are taught to be selfless. In many cases this is an honorable thought, but in business it will hurt you. If you accept every offer your [...]
Women Business Owners: Are You Failing to Understand Your Competition?
I am constantly reminded of business theory when I watch my daughter’s softball team. Recently her team played in a softball tournament. Her team arrived at the tournament extremely confident after having experienced two pretty hefty wins in a row. They were slated to play a team who they were told was winless so they [...]
The Harm of Charging Too Little
When you think about this items we covet, they are not the items from the discount stores. They are expensive brand names that we attach value to. We choose Mercedes over Kia. We choose Kate Spade over Target’s Cherokee We choose iPod over no name mp3 players. Why… because they have a perceived value. It [...]
Is “build it and they will come” setting you up to fail?
Is the famous line “build it and they will come” hurting women business owners? I say yes. We all know that line and many people use it as motivation when they start their businesses, but is that line misleading? In the movie, ghosts of dead baseball players convince Kevin Costner’s character to build a baseball [...]
The Power of Apple Pie.
I talk a great deal a bout the “good girl” beliefs we have encoded in our brains from our childhood. Today I realized just how those memories and impressions from our past impact us as adults. It all started with my daughter eating apple pie for breakfast. (Don’t judge, she smeared peanut butter on it [...]
What is Business Confidence?
There are lots of catch phrases thrown around in the media that sound good, but are somewhat unclear. The most recent catch phrase I have been using is “business confidence.” What exactly is Business confidence? Let me explain. It is… Knowing that your business provides a top shelf service. Most women business owners deal with [...]
First Impressions Matter
Today I tried out a new ice cream store. They were having a grand opening celebration and giving away free ice cream to all. My guess is they were hoping to take capture some of the very saturated ice cream market and make a good impression so that when I was looking for ice [...]
Hit The Restart Button
I love the New Year because of the promise of a new start. Anything that happened last year is now behind me and I can change what I wasn’t pleased with. This year is especially exciting because I spent the last six months changing what I wasn’t pleased with in my business. Changing your business is always difficult because [...]
How powerful is one voice?
Can you make a change in the world or your life by the simple act of speaking up? This week, an eighth grade girl proved that yes you can. Eighth grader Julia Bluhm recognized a problem with the images her friends were identifying with in teen magazines and she started a petition to ask Seventeen [...]