Our Story

To support our mission of fueling long-term profitability for women business owners

We Commit To…

Helping Women Business Owners Earn What They’re Worth

Our tools and training programs are designed to fuel exponential growth for developing businesses, setting the stage for long-term profitability and success.

Delivering Female-Focused Training Designed For Women, By Women

Simply put, women business owners need to do things differently. We thrive in collaborative environments, approach problem solving with dynamic perspectives and crave business strategies and ideas the leverage our unique strengths as women.

Solving the Problems That Women Business Owners Face in Today’s Marketplace

We will change the statistics. Every time a new women business owner participates in our programs, we shift the economic landscape and pave the way for women to thrive as confident CEOs.

Supporting Women Business Owners Every Step of the Way

Navigating growth and long-term planning as a business owner can be scary and overwhelming. We have designed an environment that accounts for the ongoing support, encouragement and accountability that women need and enjoy.

Our Story

Small business ownership fuels our economy. Every single day, new ideas come to life, bringing new opportunities, jobs, products and services to our global marketplace. In fact, did you know that women open new businesses at a staggering rate of  5 to 1 compared to their male counterparts?

While startup programs and support systems for new business owners abound, there is very little help available for entrepreneurs who have moved passed the beginner phase, finding themselves with moderate success but seemingly stuck, unable to move past a certain point to that higher level achievement and long-term profitability.

People would often ask the question “What do you have for established women business owners? How do women business owners navigate the leap to that next level? How can we get unstuck?”

After hearing that question asked numerous times and searching ourselves for training sessions or programs that went beyond how to start a business, we realized that there was a huge void in the business education arena.

We began to research women business owners and found some startling statistics.

  • Privately Held Firms Owned by Women 39.4%
  • % of Revenue Earned by Privately Held Women Owned Firms 12.2%
  • Women Owned Firms Earning more than $500,000/Year 3%
  • Increase in Contribution to Business Revenues over Past 20 Years 0%

We are committed to making an impact and changing these statistics, so we developed a research-based, best practice curriculum designed to propel established women business owners to the next level of success.

Developed by women, for women, The JunipHER Project is an on-line business training and development program for established business owners that delivers the knowledge, support and resources women business owners need to continue journeying to new heights.

The JunipHER Project navigates the many challenges to business growth by leveraging a uniquely female approach in combination with interactive support from like-minded peers and experts from across the country.
Women business owners…YOU… are no longer on this journey alone.

The JunipHER Project is here to provide the support and training that you need, every step of the way.

Our Founders

Zee Worstell and Francine Spinelli are the founders of The JunipHER Project, a one-year virtual business accelerator for mid-stage business owners that delivers the knowledge, support and resources women business owners need to continue journeying to new heights. Developed by women, for women, The JunipHER Project navigates the many challenges to business growth by leveraging a uniquely female approach in combination with interactive support from like-minded peers and experts from across the country.

Zee and Francine are also the co-owners of AccelerateHER, a women’s business development firm focused on equipping and empowering women business owners with the knowledge and tools to achieve monumental success as confident, capable CEOs.

The JunipHER Project was recently awarded a coveted Growth Accelerator Fund grant by the Small Business Administration, providing crucial resources that will expand their programs and tools to more women business owners, including a new program designed to address the growth and influence of women in the construction industry.

Zee Worstell

Zee Worstell

CEO

Zee Worstell radiates passion for helping women business owners confidently charge what they’re worth, setting them firmly on the path to long-term profitability and success. She started AccelerateHER in 2011 to focus on driving attention to the importance that pricing plays in the success and scalability of women-owned businesses. Zee published her first book “Earn What You’re Worth: A Good Girl’s Guide to Asking for More” in 2012. A captivating speaker and educator, Zee blends her expertise and background in business to electrify audiences with real world tips designed to shift their mindset and refocus their strategies and planning to immediately earn more as confident business owners. Zee is a graduate of Pennsylvania State University.

Francine Spinelli

Francine Spinelli

COO

Francine Spinelli joined AccelerateHER as a partner after a long, diverse professional history in business and government. Her background includes recent work as the Director of Finance for an up and coming software start-up, where she facilitated multi-million dollar growth and achievement. As a military wife and mother, she intimately understands the challenges that women business owners face and is fiercely committed to helping women embrace the true value of their contributions to our global economy. Francine has earned degrees from both the University at Albany and Harvard University.